The Motorcycle Development Program Participants Association (MDPPA), an organization comprising the top four Japanese motorbike manufacturers in the country—Honda Philippines, Kawasaki Motors Philippines, Suzuki Philippines, and Yamaha Motor Philippines—once again signed up as event partner for InsideRacing Nation’s fourteenth IR Bike Festival and Trade Show, which was held on March 25 and 27, at the World Trade Center in Pasay City.
As a leading advocate of safe and responsible motoring in the Philippines, the MDPPA has been a stalwart supporter of the event, contibuting to its remarkable success since it was first held in 2007. Often dubbed as “The Philippine Motorcycle Show” by riding enthusiasts and stakeholders in the motorcycle industry, the IR Bikefest is a significant trade show that is graced by key officials of the MDPPA.
In the most recent edition, Mr. Norminio Mojica, President of the MDPPA, delivered a rousing talk that highlighted the advocacy, core values, and objectives of the association.
Mr. Toni Boi Acuesta, the MDPPA Marketing Committee Chairman, presented the association’s sales update for the year 2021 and the forecast for the year to come.
All in all, the signs for the motorcycle industry are looking good. Business is on the up with 2021 seeing MDPPA-associated brands selling over 1.4 million units to Filipinos. This shows a 19% increase in sales from 2020.
The MDPPA projects more success to come from 2022. During Mr. Acuesta’s presentation, he projected a potential 15% growth in sales from 2021. This is due to a large number of factors, chief among them being the loosening restrictions in the Philippines as COVID cases decline and vaccination rates rise.
The MDPPA look forward to the continued growth of the industry in the year to come as more and more people choose motorcycles as a safe and convenient means of commuting in their everyday lives.
Additonally, MDPPA Road Safety Committee Chairman Mr. Herminio Lumibao Jr. delighted the crowd as he announced the MDPPA’s first-ever search for the “Delivery Rider of the Year” and presented the contest mechanics. With the search to be launched on April 25, Mr. Lumibao is enjoining members of the consumer public, the food and retail trades, and just about anyone who appreciates the hard work of delivery riders to submit their nominations soon.
Finally, for the MDPPA, the fourteenth IR Bike Festival and Trade Show was an auspicious time for projecting a strong and positive post-pandemic recovery for the motorcycle industry as restrictions continue to ease and as people increasingly resume their mobile lifestyles for work and recreation.
Overall, the IR Bikefest was once again deemed a resounding success, with the MDPPA reminding everyone at the event to be a part of Generation Road Safety.