MDPPA Mid-year Sales Performance Comparison
The Motorcycle Development Program Participants Association (MDPPA) recently held a media briefing with business and motoring media to present its sales performance for H1 2016; plans and direction for the rest of the year; and its road safety advocacy.
On August 18, MDPPA expressed pride about capping its first six-month performance with a 42 percent year-on-year sales growth and announced a new sales benchmark.
Its members recorded combined sales of 544,699 motorcycle units in the first half of 2016, which exceeded projections. With this rosy first half accomplishment, the motorcycle manufacturers group banks on the trajectory to continue and confidently targets to achieve the milestone of 1 million units sold by end-December this year, earlier than initial forecast.
Based on previous years’ trends, July to December usually bring in better commerce, making the association bullish about reaching the 1 million mark at the end of the year. Total sales for 2015 was at 850,509 units.
In terms of sales by motorcycle type, the Moped (MP) model or the underbone motorcycle holds the most number of units sold in the first half of 2016, overtaking the Business (BU) models category which led the numbers in H1 2015. With 205,636 of units sold from January to June 2016, the MP class posted a 58 percent y-o-y growth. This is followed by sales of the BU category totaling 171,035 units.
The automatic category, meanwhile, with sales of 125,528 units, registered the greatest y-o-y growth of 66%. The Street (ST) motorcycle category posted an 11 percent y-o-y growth with 42,149 units. The rest of the models, which include big bikes, 3-wheelers and ATVs, sold 352 units in the first two quarters of the year.
MDPPA President Rodel Pablo attributes this outstanding mid-year performance to various factors. “The introduction of affordable but reliable motorcycle models propelled the sales performance of MDPPA member manufacturers.
The traffic congestion in major cities, such as Metro Manila, also prompts commuters to look for alternative modes of transportation. Commuters consider motorcycles as a fast and affordable transportation alternative,” he shared.
In addition, the introduction of fuel injection models was a welcome innovation for motorcycle enthusiasts, offering better fuel efficiency, and smoother and more consistent throttle response.
The country’s strong economic performance resulting to an increase in per capita income and positive outlook have also contributed to MDPPA’s sales growth as the improving economy has allowed more consumers to purchase motorcycles. “The flourishing sales figures of the motorcycle industry are a clear indication of how the country’s improving economy contributed to the group’s mid-year performance.
BU motorcycle numbers, for instance, show that many of our countrymen are making a living through tricycles or that many SMEs are using motorcycles in their daily operations for delivery services,” Pablo added.
MDPPA strengthens anti-counterfeiting advocacy
The group’s efforts in curbing the patronage of counterfeit products to promote road safety also contributed to the positive yield in the industry’s first half performance. “MDPPA remains a firm advocate of road safety.
We’ve always been very active on this issue, communicating to people how dangerous it is to use counterfeit products instead of the genuine ones,” shared Pablo.
He also noted that the same factors could fuel further growth for the remainder of the year. In line with its road safety advocacy, the group conducts free seminars nationwide for riders’ groups and school children, as well as a road safety stickering campaign to promote the use of standard helmet.
MDPPA Road Safety Chairman Tito Cadugo mentioned that the Safety Seminars aim to educate the rider-participants on how to be safe and responsible riders.
The seminar module includes, among others, topics on choosing the right motorcycle and its proper operation, proper riding positions and proper riding gears. Representatives from the Land Transportation Office and the Philippine National Police are also invited to discuss on traffic rules and regulations and other relevant laws.
Meanwhile, the module for children helps develop their safety awareness through illustrations, interactive discussions and practical demonstration on topics like traffic signs and road markings, right of way, road courtesy, and pedestrian safety.
The event was attended by representatives from the major newspapers, magazines, online blogs and broadcast media.
MDPPA Board Members during the media briefing are the following from left to right: Marketing Committee Head Ms. Espie Custodio, Government Committee Head Mr. Alfredo Lejano, President Mr. Rodel Pablo, Vice President Atty. Louie Soriano, and Road Safety Committee Head Mr. Jacinto Cadugo.